Oh god, not another one of these you're saying. Yeah, I never normally read anything with a title like the above either. I got tricked. Jeff Atwood posted this tinyurl on twitter and I'm a sucker for all his links. (He posts so many and they're always so good.)

This article I was shrugging off as the usual omg Facebook is a fad people! post but it put everything into perspective. Facebook isn't losing market share, they've just dropped the explosive growth. The law of exponents had to kick in eventually, the trend was that in something like a couple of years every human on the planet would be on Facebook. Obviously not going to happen. So growth has slowed, that's expected and fine (well it actually stopped entirely, uniques are stable and page hits are down but that's not my point). Beacon flopped huge (thankfully) but what company has never had a flop? That's not why they're in trouble.

First thing I look at when I decide whether I want to work at a company is whether they might go under this year. Facebook might not go under *this* year but according to that article they're definitely trending in the wrong direction.

Add to that coverage of Facebook's announcement that they plan to have a cashflow of negative $150 million this year [...]

Negative cash flow is bad. Bad bad bad. So while having people in the office jump up and scream hack night! and just hacking away at some cool idea you had in the back of your head just for the hell of it might be cool, if you're getting paid in stock options, that 15 billion $ valuation Microsoft put on Facebook must hurt and these latest financial reports from Zuckerberg must hurt too. I don't think Facebook is going to be attracting many new employees good at finance anytime soon.