Saturday Apr 19 2008 7:06 pm by Smokinn

No, this isn't about politics, but it's related.

Political campaigns are well known for slandering the other candidates but it seems Apple is descending to their level more and more. The Mac vs PC commercials were a very good idea but their execution is terrible. Up until recently I was mostly indifferent to the commercials. I don't like negative campaigns (who cares if the other product sucks? I don't want to know why I shouldn't buy their stuff, I want to know why I should buy your stuff) in general but it was fairly mild stuff.

Until this latest one.

Watch this:

Isn't that terrible? It doesn't even make any sense! How the hell did Vista, an operating system, break billing software? After being subjected to that commercial I was actually angry. How is that effective advertising?

Comments
Monday 21 2008 9:05 am by Rob

Maybe the should have allocated more money from their "making things look shiny" budget to the advertising budget.

People have been doing this kind of thing for years, just look at Pepsi. There aren't many Pepsi commercials that aren't making fun of Coke.

The things Mac has that PC doesn't (or things that Mac doesn't have that PC does, like viruses) ARE the things that sell Mac. There isn't really anything else.

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